Doesn’t it feel like once the last “trick or treat” has been uttered, it’s time to swap out those pumpkin and skeleton decorations for a mistletoe and reindeer motif? Thanksgiving, Christmas and New Year’s are always a whirlwind of activity and it seems as though business – if you’re not retail – slows down. One way to keep your brand visible during the holidays is to send out personalized photo holiday cards and thank you notes. Shutterfly has a great collection this year!
I’ve used Shutterfly in the past for the gazillion photos I took of my daughter when she was a baby – calendars, photo books, photo cards, you name it, I ordered it with her picture on it. What can I say? I was a new mom…
Now that the excitement has worn off (just a little) and she’s in elementary school, I can focus on my business.
It’s weird how I’ve always sent out cards personally, or have had to do it when I worked at a larger company, but never thought about doing it for my business. For many entrepreneurial mamas, sending out great looking holiday cards and thank you cards with your business name and logo is a great way to show your holiday spirit and keep your business visible. It’s a low cost way of advertising to potential customers as well as thanking current customers. At the very least, it reminds friends and family what you’re doing.
When choosing a design and picture, the simpler the better. The tone of your picture should reflect the image of you’re company. If you’re a crafter, maybe you want to wear some of your items in the photo. Most importantly, stay consistent with the branding messages you have already developed, ie color schemes, tone, tag lines, etc. Most important though, have fun with it and spread some holiday cheer!
Do you want 50 free holiday cards from Shutterfly? Click here to go to Shutterfly for information on how you can get 50 free cards this holiday season, and make sure to select Clever 1000 as the referral source. This post is part of a series sponsored by Shutterfly. I was selected for this sponsorship by the Clever Girls Collective, which endorses Blog With Integrity, as I do.